The Vektra brand.

Logos.

• 

  The mark

  Gold on black is primary. White and black are single-colour versions.

  SVG goldSVG whiteSVG blackPNG goldPNG whitePNG black

• 

  Horizontal lockup

  The default. Gold mark with the ink wordmark, for dark backgrounds only.

  Primary, darkAll goldWhiteBlack, light

• 

  Stacked lockup

  For square and centred formats.

  Primary, darkAll goldWhiteBlack, light

Colour.

• Vektra Gold

  HEX #DEAB42
  RGB 222 171 66

  The mark. One accent per layout.

• Black

  HEX #000000
  RGB 0 0 0

  Ground. Use generously.

• Ink

  HEX #F2EFE8
  RGB 242 239 232

  Wordmark and headlines.

• Mute

  HEX #9B9994
  RGB 155 153 148

  Ink at 64%. Tagline and body.

Typography.

• VEKTRA

  Archivo ExtraBold, expanded (wght 800, wdth 125) · Wordmark and display

• Keep humans strong.

  Archivo SemiBold · Headlines

• Humanity’s harness. Body copy and captions.

  Archivo Regular · Tagline and body

Archivo is free under the SIL Open Font License, from Google Fonts.

Rules.

• Clear space

  Keep 2x empty on every side of the mark. x is the arm thickness, about 14% of the mark’s height. No text, edges, or other marks enter that zone.

• Minimum size

  Mark: 24 px or 8 mm tall. Horizontal lockup: 140 px or 35 mm wide. Stacked lockup: 80 px or 20 mm wide.

• Backgrounds

  Gold on black is primary. White on black and black on light are the single-colour versions. Primary lockups are for dark backgrounds only.

• Tagline

  “Humanity’s harness.” Sentence case, curly apostrophe, closing period. Archivo Regular in Ink or Mute, never gold, never inside the mark’s clear space. One tagline per layout.

• Don’t recolour the mark.
• Don’t stretch or squash it.
• Don’t add glow, shadow, or bevel.
• Don’t rotate or flip it.
• Don’t outline or redraw it.
• Never regenerate the mark with AI image tools or re-trace it by hand. Use the supplied files only.

About Vektra.

More: the mission and the Harness Plan.

Using the brand.